Blog
Notes from the build.
Practical writing on WordPress, analytics, accessibility and consent, from problems we solve on real sites.
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Your GTM container is probably a junk drawer: a cleanup checklist
How to audit a Google Tag Manager container that years of agencies have touched.
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Google Tag Manager destination tags and shared settings: how to upgrade safely
Google Tag Manager now sends data straight to GA4 and Google Ads. What changed, and how to upgrade your container without breaking tracking.
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Why your GA4 numbers are high: finding bot traffic in disguise
Crawlers that look like visitors from one country, and how to keep them out of your reports.