Blog
Notes from the build.
Practical writing on WordPress, analytics, accessibility and consent, from problems we solve on real sites.
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When it’s time to move off Wix (or Squarespace) to WordPress
How to tell when you have outgrown Wix or Squarespace, when to stay, and what a move to WordPress involves, from content export to 301 redirects.
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Your GTM container is probably a junk drawer: a cleanup checklist
How to audit a Google Tag Manager container that years of agencies have touched.
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Google Tag Manager destination tags and shared settings: how to upgrade safely
Google Tag Manager now sends data straight to GA4 and Google Ads. What changed, and how to upgrade your container without breaking tracking.
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Why your GA4 numbers are high: finding bot traffic in disguise
Crawlers that look like visitors from one country, and how to keep them out of your reports.
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Classic theme to block theme without a big-bang relaunch
Moving an established WordPress site to blocks in stages, without taking it down.
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When a plugin is abandoned: fork, replace or rebuild?
What to do when a plugin your site depends on stops getting updates.
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What a WordPress care plan should actually include
The difference between clicking “update all” and actually looking after a site.
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What automated accessibility checks miss
What scanning tools find, what they don’t, and how to cover the gap.