Blog
Notes from the build.
Practical writing on WordPress, analytics, accessibility and consent, from problems we solve on real sites.
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Why your GA4 numbers are high: finding bot traffic in disguise
Crawlers that look like visitors from one country, and how to keep them out of your reports.
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Classic theme to block theme without a big-bang relaunch
Moving an established WordPress site to blocks in stages, without taking it down.
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When a plugin is abandoned: fork, replace or rebuild?
What to do when a plugin your site depends on stops getting updates.
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What a WordPress care plan should actually include
The difference between clicking “update all” and actually looking after a site.
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What automated accessibility checks miss
What scanning tools find, what they don’t, and how to cover the gap.